©Jeanette Müller
For this project at the intersection of applied sociopolitical utopia and conceptual art I developed an all natural scent diffused in a huge tent, placed in front of the Hilton, Muscat.
The aim was to create an overall feel good-atmosphere, which effects calmness, strength and clarity and helps the international participants to get into a grounded and confident mood before heading to their presentations, conference panels and discussions.
“Im Prater blüh´n wieder die Bäume”, MuseumQuartier
IM PRATER BLÜH´N WIEDER DIE BÄUME, Smellscape / scent installation, 2016
(In Prater the trees are blossoming again)
A project commissioned for Wir sind Wien-Festivals
Public Space, Vienna – in cooperation with: Kunst Haus Wien / Museum Hundertwasser, Historical Museum of Vienna, Museums Quarter Vienna, The Austrian Museum of Folk Life and Folk Art.
With „In Prater the trees are blossoming again “ Paul Divjak is focusing on the diversity of urban smell and the manipulation of our olfactory surroundings. Setting up temporary smellscapes (olfactory interventions) the artist is transferring odours of famous Vienna Prater (the Emperor´s former hunting grounds) into the very city center, and in front of several museums. The aroma of musty earth, woods, lime blossoms and lilac is to be experienced at urban locations, which usually are defined by the lack of any green.The audience is such invited into the realm of the sense of smell and to reflect everyday perceptions.
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The idea was to develop an advanced room diffusing edition of my fragrance EAU MAJESTY (Saint Charles, Vienna) for the Neue Galerie, New York.
During the exhibition FRANZ XAVER MESSERSCHMIDT 1736-1783: FROM NEOCLASSICISM TO EXPRESSIONISM the whole museum was supposed to be smelling like a blossoming Royal Orangerie …
“Diffusing Molecules #3″, preparation work
Scent design for the traditional Christmas Market at Schloß Schönbrunn, Vienna – Winter 2013. [Client: MTS Marketing Tourismus Synergie Wien GmbH]
In cooperation with Elke Kies from MagicBox we composed subtile resinous fir tree notes and exclusive orange and herbal blends. And provided the client with three custom-built scent beaming units in order to create extraordinary olfactory experiences for the visitors of the market.
Imagine: a romantic winter night, a slight breeze, and a smelly smell. All organic. – Just a senusal surplus. No manipulation intended.
Jerusalem – Mahane Jehuda Market
Smellscape / scent installation, 2015
Garden of the Jewish Museum, Hohenems
(In cooperation with the On-Site Art Festival)
With his smellscape Paul Divjak is stepping into an olfactory dialogue with the current exhibition at the Jewish Museum: „A Streetcar Named Desired“, which takes the visitors on a reflective journey through Jerusalem by following the route of tram number 1, crossing and connecting the various „Jerusalems“.
In „L´année dernière à Jersualem“ the artist is describing a stroll through the city of Jerusalem. Subjective memories concerning the sense of smell enfold a assiciative and symbolic bouquet of the Holy city, center of three religions. Such evoking the aura of the very place of different cultures.
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