DIFFUSING MOLECULES #3

Scent Design – Christmas Market Schloß Schönbrunn

Setup: Schönbrunn-Duftinszenierung ©Paul Divjak

“Diffusing Molecules #3″, preparation work

Scent design for the traditional Christmas Market at Schloß Schönbrunn, Vienna – Winter 2013. [Client: MTS Marketing Tourismus Synergie Wien GmbH]

In cooperation with Elke Kies from MagicBox we composed subtile resinous fir tree notes and exclusive orange and herbal blends. And provided the client with three custom-built scent beaming units in order to create extraordinary olfactory experiences for the visitors of the market.
Imagine: a romantic winter night, a slight breeze, and a smelly smell. All organic. – Just a senusal surplus. No manipulation intended.



Grün / Grün / Grün

Smellscape / Duftinstallation – Salotto, Vienna

Salotto Vienna

Der Künstler Paul Divjak hat den zarten Duft eines blühenden Orangenhains durch die New Yorker Neue Galerie wehen lassen. Er hat internationale Museen in mittelalterlich stinkende Kloaken verwandelt und zuletzt auf Einladung der Wiener Achse den Pratersauna Art Space zu einem synthetischen Erdbeerland gemacht.

Exklusiv für den Salotto Vienna destillierte und komponierte Divjak nun ein olfaktorisches Naturlandschaftsbild und holt Wald und Wiese, Hochnebel und Moos nach Aspern Seestadt. — mehr —


Du stinkst gut

Geruchsanalyse @rienna#2

Geruchsanalyse: Paul Divjak & Alexander Ehrmann

Geruchsanalyse: IfeO @rienna, Vienna

15.11.2018 // rienna#2 – contemporary design shop a-1050 wien

Der Duftexperte Paul Divjak energetisiert das rienna #2 mit einer Point-of-Sale-Duftinstallation seiner Komposition „Soul Splash”, liest vitalisiert aus seinem Buch „Der Geruch der Welt“ (Edition Atelier) und analysiert mit dem Apotheker Alexander Ehrmann deinen ganz persönlichen Geruchstyp. (Persönliche Körpergeruchszertifikate werden ausgestellt.)

Da es sich bei der performativen Geruchsbildbestimmung des von Dr. Divjak und Mag. Ehrmann gegründeten IFeO (Institut für Experimentelle Olfaktorik) um einen sensiblen und sehr intimen Prozess handelt, wird darauf hingewiesen, dass für die Teilnahme an der Analyse die Unterzeichnung d/einer persönlichen Einverständniserklärung erforderlich ist.


Trust Room

by Jeanette Müller – Muscat, Oman (SoL Global Forum)

Trust Room

©Jeanette Müller

For this project at the intersection of applied sociopolitical utopia and conceptual art I developed an all natural scent diffused in a huge tent, placed in front of the Hilton, Muscat.

The aim was to create an overall feel good-atmosphere, which effects calmness, strength and clarity and helps the international participants to get into a grounded and confident mood before heading to their presentations, conference panels and discussions.

Jeanette Müller / Trust Room


Change Was Our Only Chance

by Time´s up

Installation view "Change Was Our Only Chance" by Time´s Up

Setup: “Change Was Our Only Chance” by Time´s Up

For this project by the artists´collective Time´s Up Paul Divjak was invited to develop an olfactory scenographic approach and create an experimental, dystopian scentscape. The result was an irritating bouquet of a futuristic harbor breeze, defined by muddy waters, wet wooden notes, and sweet rotten Asian flowers. A subtile but smelly trip to the year 2047. [Phase 1 of an experiment / collaborative work in progress]

 AIL – Angewandte Innovation Lab – Franz-Josefs-Kai 3 1010 Wien, Vienna
 02.09.2019 - 27.09.2019

In these times of fundamental change, this mix of installation and process wants to make you “want for the future”. The future perspective into the present makes it clear that the future for us (humans) will only be experienced if we introduce changes today.

An possible future is sensually experienced through a physical narrative, a form of immersive environment, explored in the enveloping spatial arrangement, in the here and now, in a curious and playful process.

Possible futures fuel passion to boldly explore and popularize the complexity of our time. Possible futures are demystified and stripped of anxiety. Uncertain future scenarios are no longer terrifying, because in that future we see that people in the past had understood: “Change our our only chance.”

We look forward to working with the lecturers, researchers and students of the University of Applied Arts Vienna and the Applied Innovation Laboratory AIL in this project of exhibition and discussion, workshop and exploration.

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