Diffusing Molecules #2

Scent Design for the Museum of Natural History

Scent design for the travelling exhibition KINGDOM OF SALT / DAS WEISSE GOLD DER KELTEN [Clients: Museum of Natural History, Vienna / Museumspartner, Innsbruck]

Focusing on the newest interdisciplinary research, the exhibition shows the town of Hallstatt, located in the Austrian Alps, as a “cradle of Europe’s industrialisation”: a progression of settlement and mining over 7000 years.

Visitors can explore the displays in the shape of huge „salt blocks“, i.e atmospheric rooms, which provide ambient sounds, video projections, multimedia shows, computer animations – and historical on location-smellscapes.

For this show I´m providing –  in cooperation with German scent specialist Elke Kies from MagicBox – the Museum of Natural History (Vienna) with expertise, conceptual development and the exclusive creation of unique olfactory experiences: from the neolithic age up to 350 BC, from „untouched nature“ to the smell of „the global village“.

MARQ – Alicante/Spain [14.06.2013 - 31.01.2014]
WESTFÄLISCHES LANDESMUSEUM – Herne/Germany [23.08.2014 - 25.01.2015]
Staatliches Museum für Archäologie Sachsen [03.07.2015 - 03.01.2016]



Trust Room

by Jeanette Müller – Muscat, Oman (SoL Global Forum)

Trust Room

©Jeanette Müller

For this project at the intersection of applied sociopolitical utopia and conceptual art I developed an all natural scent diffused in a huge tent, placed in front of the Hilton, Muscat.

The aim was to create an overall feel good-atmosphere, which effects calmness, strength and clarity and helps the international participants to get into a grounded and confident mood before heading to their presentations, conference panels and discussions.

Jeanette Müller / Trust Room


Letztes Jahr in Jerusalem

Duftinstallation, Jüdisches Museum Hohenems

Jerusalem - Mahane Jehuda

Jerusalem – Mahane Jehuda Market

Smellscape / scent installation, 2015
Garden of the Jewish Museum, Hohenems
(In cooperation with the On-Site Art Festival)

With his smellscape Paul Divjak is stepping into an olfactory dialogue with the current exhibition at the Jewish Museum: „A Streetcar Named Desired“, which takes the visitors on a reflective journey through Jerusalem by following the route of tram number 1, crossing and connecting the various „Jerusalems“.
In „L´année dernière à Jersualem“ the artist is describing a stroll through the city of Jerusalem. Subjective memories concerning the sense of smell enfold a assiciative and symbolic bouquet of the Holy city, center of three religions. Such evoking the aura of the very place of different cultures.
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Der Geruch des Mondes

Duftinstallation; NHM, Vienna

Moon„Der Geruch des Mondes“@„Der Mond. Sehnsucht, Kunst und Wissenschaft“
“The smell of the moon” @”Our Moon. Longing, Art and Science”

Naturhistorisches Museum Wien, 30.10.2019-1.6.2020

Idee und Duftkonzeption / Idea and scent-conception: Dr. Paul Divjak
Technische Umsetzung / Technical support : Elke Kies / Magic Box

“Durch professionelle Geruchsentwickler wurde nach Angaben der Apollo-Astronauten der „Geruch“ des Mondes eigens für das NHM Wien nachgebaut.” (APA)

“Dafür steigt man auf die Waage, wo man das eigene Gewicht ablesen kann. Ein kleiner Schritt für die Menschheit. Ein großer Schreck, drückt man auf den Knopf: So riecht es also auf dem Mond! (Nach verbranntem Schießpulver.)“ (Die Presse)

Der Mond, nächster Nachbar und steter Begleiter der Erde, ist nicht nur ein hochinteressanter kosmischer Körper mit bewegter Vergangenheit, sondern hat auch eine enorme Anziehungskraft auf Romantiker, Schriftsteller und Künstler. Das Naturhistorische Museum Wien nimmt das 50. Jubiläumsjahr der ersten bemannten Mondlandung zum Anlass, den Mond im Rahmen einer umfangreichen Sonderausstellung aus verschiedensten Perspektiven zu betrachten. — mehr —


Im Prater blüh´n …

Duftinstallation / Smellscape

"Im Prater blüh´n wieder die Bäume", Duftinstallation im öffentlichen Raum

“Im Prater blüh´n wieder die Bäume”, MuseumQuartier

IM PRATER BLÜH´N WIEDER DIE BÄUME, Smellscape / scent installation, 2016
(In Prater the trees are blossoming again)

A project commissioned for Wir sind Wien-Festivals
Public Space, Vienna – in cooperation with: Kunst Haus Wien / Museum Hundertwasser, Historical Museum of Vienna, Museums Quarter Vienna, The Austrian Museum of Folk Life and Folk Art.

With „In Prater the trees are blossoming again “ Paul Divjak is focusing on the diversity of urban smell and the manipulation of our olfactory surroundings. Setting up temporary smellscapes (olfactory interventions) the artist is transferring odours of famous Vienna Prater (the Emperor´s former hunting grounds) into the very city center, and in front of several museums. The aroma of musty earth, woods, lime blossoms and lilac is to be experienced at urban locations, which usually are defined by the lack of any green.The audience is such invited into the realm of the sense of smell and to reflect everyday perceptions.
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