Grün / Grün / Grün

Smellscape / Duftinstallation – Salotto, Vienna

Salotto Vienna

Der Künstler Paul Divjak hat den zarten Duft eines blühenden Orangenhains durch die New Yorker Neue Galerie wehen lassen. Er hat internationale Museen in mittelalterlich stinkende Kloaken verwandelt und zuletzt auf Einladung der Wiener Achse den Pratersauna Art Space zu einem synthetischen Erdbeerland gemacht.

Exklusiv für den Salotto Vienna destillierte und komponierte Divjak nun ein olfaktorisches Naturlandschaftsbild und holt Wald und Wiese, Hochnebel und Moos nach Aspern Seestadt.

// The artist Paul Divjak already let the soft smell of a blooming orange grove through the Neue Galerie New York. He turned international museums into stinky medieval cesspits and recently he was invited by Wiener Achse to make the Art Space in Pratersauna smell like a strawberry land.

Exclusively for Salotto Vienna Divjak was distilling and composing an olfactory natural landscape. He brings wood and lawn, high fog and dosh to Aspern Seestadt.

Salotto Vienna



Trust Room

by Jeanette Müller – Muscat, Oman (SoL Global Forum)

Trust Room

©Jeanette Müller

For this project at the intersection of applied sociopolitical utopia and conceptual art I developed an all natural scent diffused in a huge tent, placed in front of the Hilton, Muscat.

The aim was to create an overall feel good-atmosphere, which effects calmness, strength and clarity and helps the international participants to get into a grounded and confident mood before heading to their presentations, conference panels and discussions.

Jeanette Müller / Trust Room


Letztes Jahr in Jerusalem

Duftinstallation, Jüdisches Museum Hohenems

Jerusalem - Mahane Jehuda

Jerusalem – Mahane Jehuda Market

Smellscape / scent installation, 2015
Garden of the Jewish Museum, Hohenems
(In cooperation with the On-Site Art Festival)

With his smellscape Paul Divjak is stepping into an olfactory dialogue with the current exhibition at the Jewish Museum: „A Streetcar Named Desired“, which takes the visitors on a reflective journey through Jerusalem by following the route of tram number 1, crossing and connecting the various „Jerusalems“.
In „L´année dernière à Jersualem“ the artist is describing a stroll through the city of Jerusalem. Subjective memories concerning the sense of smell enfold a assiciative and symbolic bouquet of the Holy city, center of three religions. Such evoking the aura of the very place of different cultures.
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DIFFUSING MOLECULES #3

Scent Design – Christmas Market Schloß Schönbrunn

Setup: Schönbrunn-Duftinszenierung ©Paul Divjak

“Diffusing Molecules #3″, preparation work

Scent design for the traditional Christmas Market at Schloß Schönbrunn, Vienna – Winter 2013. [Client: MTS Marketing Tourismus Synergie Wien GmbH]

In cooperation with Elke Kies from MagicBox we composed subtile resinous fir tree notes and exclusive orange and herbal blends. And provided the client with three custom-built scent beaming units in order to create extraordinary olfactory experiences for the visitors of the market.
Imagine: a romantic winter night, a slight breeze, and a smelly smell. All organic. – Just a senusal surplus. No manipulation intended.


Im Prater blüh´n …

Duftinstallation / Smellscape

"Im Prater blüh´n wieder die Bäume", Duftinstallation im öffentlichen Raum

“Im Prater blüh´n wieder die Bäume”, MuseumQuartier

IM PRATER BLÜH´N WIEDER DIE BÄUME, Smellscape / scent installation, 2016
(In Prater the trees are blossoming again)

A project commissioned for Wir sind Wien-Festivals
Public Space, Vienna – in cooperation with: Kunst Haus Wien / Museum Hundertwasser, Historical Museum of Vienna, Museums Quarter Vienna, The Austrian Museum of Folk Life and Folk Art.

With „In Prater the trees are blossoming again “ Paul Divjak is focusing on the diversity of urban smell and the manipulation of our olfactory surroundings. Setting up temporary smellscapes (olfactory interventions) the artist is transferring odours of famous Vienna Prater (the Emperor´s former hunting grounds) into the very city center, and in front of several museums. The aroma of musty earth, woods, lime blossoms and lilac is to be experienced at urban locations, which usually are defined by the lack of any green.The audience is such invited into the realm of the sense of smell and to reflect everyday perceptions.
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